

All proceeds from sales of the sweatshirt will go to charity.Īccording to CNN congressional reporter Ali Zaslav, Sanders said he's glad the photo and meme "makes people aware that we make good mittens in Vermont. The Sanders team is even selling a sweatshirt commemorating the meme on the senator's website. Sanders was wearing a Burton coat and knit gloves made in his home state of Vermont. The meme featuring Sanders took off on social media after the lawmaker was captured during the inauguration of Biden and Vice President Kamala Harris.

There's also a lens on Snapchat to place a sitting Bernie wherever you are. On Instagram, a similar search turned up a filter that can transform a selfie into Sanders, complete with mask, coat and those distinctive mittens. Want a mini-Bernie sitting on your desk, or even a friend's shoulder? Fire up the lens, and you can place a sitting Bernie meme anywhere. Users on Snapchat can search for "bernie mittens" to find a lens that places Sanders anywhere in your photo. Now that moment is being immortalized through filters on Snapchat and Instagram. "It's just Bernie being Bernie.By now, you've seen the classic photo-turned-meme of Senator Bernie Sanders sitting during the inauguration of President Joe Biden, arms crossed wearing a pair of mittens.

"It was a nice slice of life," Smialowski said. He is who he is and he's comfortable in that and it's very much part of his politics." Sanders has a very well defined brand and image. When asked why he thinks the photo of Sanders resonated so strongly with people, Smialowski said, "Sen. The senator's campaign store released a sweatshirt featuring the meme, with 100% of proceeds going toward Meals on Wheels Vermont. According to Ellis, the mittens are created from repurposed wool sweaters and lined with fleece made from recycled plastic bottles. Sanders credited Jen Ellis, a Vermont schoolteacher, for making the mittens he wore. "I was just sitting there trying to keep warm, trying to pay attention to what was going on," he told Meyers. The photojournalist said he enjoyed seeing versions of the meme placing Sanders into paintings, particularly when it appears the creator used some extra effort on Photoshop to integrate the senator into the art.ĭuring an interview on "Late Night with Seth Meyers" Thursday, Sanders said he had no idea the photo of him had become an internet sensation. "But it's nice to see people being creative with something." "I don't think any photojournalist is crazy about their work turning into a meme," Smialowski said.

Later, when his email and social media notifications blew up, he knew his picture went viral. Smialowski didn't noticed the buzz around his photo right away, he said, but he started getting a few emails from his bosses saying people were having fun with the image. "Most of the comments were people saying 'this is me' or 'mood,' and I'm happy we all relate." "When I saw Bernie's photo, he just reminded me of myself in the back of a meeting, waiting for it to be over," Smalls told CNBC. student at Penn State, shared the photo on Twitter, writing, "This could've been an email." Her tweet has more than 1.1 million likes and 139,700 retweets as of Saturday morning.
